Why is honesty so important when dealing with your construction customers?

Answer: Honesty leads to trust and respect, and therefore the ability to influence people. Honesty is easy when things are going great, but difficult when things are terrible. A high form of honesty is the ability to communicate constructive criticism and bad news with decency and directness.

Honesty truly is the best policy—if you can’t be true to yourself, what is your reason for being?