Question: Why is it important to be assertive in the construction industry?

Answer Assertiveness is expressing your beliefs and feelings with principle, sureness, and conviction. Don’t be intimidated by size, power, or authority. While you don’t want to be known as a pushover, you also don’t want to be “the meanest one in the valley.” Assertiveness is positive behavior and is linked to pleasure in the brain, whereas aggressiveness is negative and is linked to anxiety. When confronted, use your brain, not your brawn.

Point: Assertiveness is best when you boldly stand your ground without stomping your feet.

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